Mental health will be on the minds of many Wednesday for the 12th annual Bell Let’s Talk Day.
The campaign aims to raise awareness, acceptance and action in mental health.
Officials said the focus this year is on encouraging Canadians to support themselves and each other.
Bell will donate five cents to Canadian mental health programs for every applicable text, local or long distance call today.
Along with every tweet or TikTok video using #BellLetsTalk, every social media view of their Bell Let’s Talk Day video, and every use of their Facebook frame or Snapchat filter.
The telecommunications company said it has committed more than $121 million to mental health programs since 2011.
#BellLetsTalk Day 2022 is January 26! As we continue to focus on action to increase awareness around #mentalhealth and mental illness, we encourage Canadians to keep listening, keep talking and keep being there for ourselves and each other. Learn more: https://t.co/GiYOgGmF22 pic.twitter.com/WsEqbzpXsN
— Bell Let's Talk (@Bell_LetsTalk) January 4, 2022