Sipping on your favourite beverage you could also help conserve the province’s rivers. The Atlantic Salmon Conversation Foundation is entering a month long partnership with NB Liquor with the proceeds of sales from some brands going to various community groups.
Executive director Stephen Chase he expects the partnership to raise a good chunk of change for conservation projects.
NB Liquor estimates the month-long campaign will raise $25,000 to $30,000 to be distributed among various community groups. The initiative will run until September 30th.
