Cigarette manufacturer, Rothmans, Benson and Hedges, wants to help the 4.5 million Canadians who still smoke to stop.
The company’s launched a campaign called ‘Unsmoke Canada.’
Peter Luongo, Managing Director of RBH, says new smoke-free products are a better alternative.
“It was an industrial innovation that took tobacco into mass-produced cigarettes for smoking and it will be innovation that is now taking the smoke out of tobacco.”
He feels the writing is on the wall about the future of cigarettes.
“The future will be smoke-free and the only questions for me are ‘How do we get there?” and “How do we lead the transformation?”
Rothmans Benson and Hedges have a goal of ending the sale of traditional cigarettes by 2035.
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